RIO DE JANEIRO, BRAZIL – The third report in the Digital Economy special edition shows how new opportunities in the job market are driving Brazilian technology.
Since the start of the pandemic, there have been 85,000 new openings for professionals working with technology. In São Paulo, demand for some functions in 2020 grew by over 600%.
“All technology companies are recruiting. At the same time, we have also reviewed what the company format is in today’s world,” says 99 Jobs co-founder Eduardo Migliano.
This digital revolution has placed technology professionals in a new world. Among the 10 fastest-growing professions in Brazil are systems analyst, support analyst, business intelligence analyst, and developer.
PK XD was one of the companies that hired new staff to design and make the virtual world an even more interesting place. In the first 4 months of 2020, it attracted 10 million people to one of its main games. Today, the game has 50 million users.
“The game began with 8 people, basically 4 artists and 4 programmers,” says PK XD technology director Charles Barros. “From those 8 people we have grown a lot, we reached 100 people at the start of the year, and we are now at almost 200.”
There were so many openings arising all at once in the technology area that doors opened even for those who were nowhere near to getting a job in their own city. A survey by a digital identification company recorded 163,000 hires through digital means in 2020, an 87.9% increase over 2019.
The technology area is also the leader with the largest number of vacancies for newly graduated professionals. Brazilian developers are talented and disputed by the market. The problem is when the world pays in dollars or euros, and wants to take these professionals to other countries.
At this point, it is the time to focus on what is most important. As they are key to the growth of the sector, it is necessary to understand how to hold on to them.
“Money is not everything for this new generation out there, they want challenge and purpose. One way to retain them here in Brazil is to offer them job opportunities that challenge them and are aligned with their personal purposes,” says VTEX Brazil CEO Rafa Forte.