RIO DE JANEIRO, BRAZIL – Mercado Libre has partnered with Pão de Açúcar Group to offer the supermarket’s products directly on its e-commerce platform. Moreover, all the logistics, from inventory to delivery to the shopper, will be handled by the technology company. As a result, the retail chain will serve cities where it does not have stores (and pledges the fastest shipping in Brazil).
In fulfillment, which involves all stages of the process through Mercado Libre, deliveries are made on the same day in 75% of purchases, and only 10% of these take longer than two days. According to the company, the service will be available in 1,800 cities in Brazil, representing 80% of the Brazilian population, thus also increasing the retailer’s reach.
“We are very optimistic about this partnership, as it strengthens our solid e-commerce growth track and the strategy of expanding delivery modalities that are increasingly faster and better suited to our customers’ new consumption profile, who seek convenience in supermarket purchases,” says Rodrigo Pimentel, director of e-Commerce for Grupo Pão de Açúcar.
“We celebrate the union of Brazil’s leading food e-commerce company with Latin America’s largest e-commerce company in a venture that will combine Mercado Libre’s reach and experience with Pão de Açúcar’s product variety and quality,” says Fernando Yunes, Senior Vice President of Mercado Libre in Brazil.
Large companies in e-commerce
With almost 70 million active users and over 12 million sellers, Mercado Libre is now focusing on large companies to expand the variety of products offered on its platform. In fact, even vehicles may be purchased, as BMW announced a partnership with the technology company at the start of the pandemic to sell its models online.