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Argumentation and persuasion: principles of convincing anyone of anything

Argumentation and persuasion: principles of convincing anyone of anything

Oratory discussions and convincing people are useful skills for businessmen, managing managers, and others working with people.

If you can argue your words and convince other people, you will be able to have a greater influence on them, leading you to success.

If you are tired of eternal discussions and want to learn how to convince your interlocutors, then first relax and play online slots casino. Well, then, read this article.

Today in this article, you will learn the most effective argumentation methods in dialogue and persuading people. Let’s get started!

Argumentation and persuasion: principles of convincing anyone of anything. (Photo internet reproduction)
Argumentation and persuasion: principles of convincing anyone of anything. (Photo internet reproduction)

How to Convince a Person: The Basics

To convince someone of something, you must elicit a response – one of the leading advertising methods. But how to do it?

Building arguments about what the other person wants and drawing conclusions from it is a sure way to nowhere.

It’s like firing a cannon at sparrows and thinking that at least one shot will hit. Don’t make assumptions if you want to make a person do what you want.

Develop the ability to convince. These principles will help to do this.

Persuasion Is Not Manipulation

Manipulation is the forcible coercion of a person to do something that contradicts his desires.

Persuasion is the art of persuading a person to do what suits his interests and benefits her.

Convince Those Who Can Be Persuaded

Before learning how to persuade people, it is worth remembering that you cannot convince someone to do something that contradicts his principles and moral norms.

But at the right moment and under the right circumstances, you can convince anyone, but it’s not a fact that it will happen quickly.

Political campaigns spend a lot of time and money trying to win over a small percentage of wavering voters whose votes decide the outcome of elections.

The first step of persuasion is to recognize people who will eventually accept your point of view and direct your attention and energy to them.

Context and Time

The fundamental building blocks of a belief are context and time. The context determines what is acceptable under specific circumstances.

For example, the Stanford prison experiment showed that overachieving students can be turned into dictators.

This psychological experiment was conducted in 1971 by the American psychologist Philip Zimbardo.

During the research, volunteers from the Faculty of Psychology played the roles of prisoners and guards.

An improvised prison was created for them in the basement of the psychology department. Contrary to the psychologist’s expectations, the volunteers quickly adapted to their roles.

During the experiment, it turned out that every third guard had sadistic tendencies, and the prisoners were morally depressed and traumatized.

This experiment showed that people adapt to every situation they find themselves in. And it’s the context that determines whether you can convince a person to do what you want or not.

Time also plays an important role. It determines what we want from life and other people.

We often get married or marry people different from those we met in our youth because our desires change.

To Convince, You Need to Interest

You will never be able to convince a person of something who is not interested in what you say. Most of us are interested in ourselves.

Most of the time, we think about money, love, or health. One of the most essential principles of persuasion is to talk to listeners about themselves.

This will help you keep their attention constantly.

How to Convince a Person of Something: General Rules

In addition to the principles of persuasion, some rules are worth learning. They will help you understand human psychology, making it easier for you to persuade anyone about anything.

“A Tooth for a Tooth”

If someone helped you, you would feel obligated to help him. The desire to help others to survive as a species is inherent in us at the genetic level.

You can use the desire for mutual exchange to your advantage. By making small gestures of help to others, you allow yourself to ask them for great services in the future. They will be happy to help you.

Perseverance Pays Off

People who are willing to persevere with goals and demonstrate their importance have succeeded in the art of persuasion.

Historical figures convinced huge masses of people of their ideas because they stubbornly followed their goals.

Remember Abraham Lincoln. Before he was elected president of the United States, he lost his mother, three sons, a girlfriend, and a business and lost eight times in election races.

But that didn’t stop him. He persevered toward his goal, convincing people to believe in him. And he did it.

Make Sincere Compliments

How do you get a person to do what you want? Compliment him.

A person will believe everything if it’s a compliment. Because we all like praise, we need the approval of other people.

If we hear a compliment from someone, we treat that person better. Since we tend to trust people for whom we have warm feelings, convincing a person of something will be easier if we are kind to him.

Try to give people sincere compliments, especially for things they are not usually praised. This is the simplest method of persuasion, which costs nothing but a minute to think.

Set Expectations

To convince, you need to be able to influence the expectations of others. The CEO, who promises a 20 percent rise in sales, and achieves a 30 percent increase, wins.

The CEO promises a rise of 40% but achieves 35% losses. To be convincing, you need to understand the expectations of others and always exceed them.

Don’t Jump to Conclusions

Never jump to conclusions about what the other side needs. Always offer your price. Very often, in sales, we do not risk offering our product or services because we think the buyer is not interested or financially unavailable.

If you want to persuade a person to do something, you don’t need to guess what he wants or doesn’t want.

Always offer what you have. There is no need to decide for people — let them do it themselves.

Make It So That They Miss You

The price of everything except what is necessary for survival is relative. Sometimes we want to buy a product simply because others want it. If you want people to want what you offer them, make it exclusive, even if your product is you.

Create a Sense of Relevance

If you want people to act immediately, you need to create a sense of urgency in them. If we can’t bring ourselves to do something right now, likely, we won’t be able to do it in the future.

People need to be convinced of the present; a sense of urgency is our most important trump card.

Tell the Truth

Sometimes, to convince a person of his rightness, it is easiest to tell him what others do not want to say.

The moments when we have to face the harsh truth become the most significant in our lives.

Try to tell the truth — without condemnation or hidden intent — and the person will surely surprise you with his reaction.


We hope this article was helpful for you and you will definitely be able to apply not from the list in your practice.

Good luck with your debates and discussions. Do not forget that it is essential not only to know the methods of persuasion but also to operate and analyze a large amount of information.

You can easily convince anyone of anything using all of the above principles. For any of your statements or answers to be reasonable and truthful!

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