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Targeting innovation in Brazil, Nestlé launches platform for connecting with startups

RIO DE JANEIRO, BRAZIL - After reaching 99% of Brazilian households, Nestlé believes in innovation to keep moving forward. On Wednesday, July 7, the company announced the launch of "panela", its first open innovation platform for connecting with startups.

The aim is to shorten the path between the company and different innovation ecosystems, generating business between agents such as startups, business groups, universities, scale-ups, among others.

"Panela aims to be an important hub to help us have more clarity on how we can actively build solutions in such a thriving ecosystem," Carolina Sevciuc said, director of digital transformation at Nestl . . .

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