RIO DE JANEIRO, BRAZIL - The story of Sérgio All and Fernanda Ribeiro, the founders of Conta Black, is the subject of episode 87 of Do Zero ao Topo podcast.
Entrepreneur Sérgio All felt first hand a problem that many Brazilian entrepreneurs face: he was denied credit for being black.
According to research by Brazil's Sebrae (Small Business Administration), black entrepreneurs have their loan requests denied three times more often than white entrepreneurs with similar financial standing in Brazil.
"I left very frustrated. As I walked through the revolving door on my way out, I said: 'I'm . . .