RIO DE JANEIRO, BRAZIL - MadeiraMadeira, a furniture and remodeling products e-commerce company from Paraná state, has a major challenge ahead in 2021. Just over 5 months after becoming a unicorn (a term given to companies with market value over US$1 billion), maintaining the growth pace is a daunting task.
In 2020, the formula was to expand digital sales and open new physical stores. Now the startup has announced the creation of its first own brand, CabeCasa.
This is MadeiraMadeira's first original brand. According to the company, the goal is to offer quality affordable products, with a unique . . .