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Founder of Netshoes launches Brazilian marketplace to promote digitalization in car repairs

RIO DE JANEIRO, BRAZIL - "Where should I take my car? Is the repair shop reliable? What's wrong with the car? How much will the repair cost?" These are some questions that many Brazilians who own a car have asked themselves when some problem arises, or it is time for an overhaul. It is a substantial market: Brazil has a fleet of 67 million passenger vehicles (including pickups), according to data from the National Transportation Agency (Denatran).

It is an addressable market estimated at R$100 (US$20) billion, depending on the variables for the calculations.

Entrepreneur Marcio Kumruian, founder . . .

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