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Brazilian startup PhoneTrack uses artificial intelligence to x-ray clients and improve sales

RIO DE JANEIRO, BRAZIL - Despite numerous technological advances and an ever-growing digital experience, the phone has not stopped being an important contact channel between consumers and businesses.

To get an idea of this, the phone is one of the most searched terms in search results. According to Google Trends 2018, most Internet access today is through a mobile device, and 97% of Brazilians access the Internet through their smartphone.

With this in mind, PhoneTrack, a startup based in Paraná's capital city of Curitiba, has developed a strategy using artificial intelligence to improve marketing performance, sales, and customer experience . . .

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