No menu items!

Brazilian consumers’ online real estate purchases surge

RIO DE JANEIRO, BRAZIL - A survey by startup Apê11 shows that 63% of purchase offers for residential real estate received in May were fully digital.

More than a year of pandemic and social isolation have broken many of Brazilians' taboos regarding e-commerce.

If before there was a certain degree of apprehension about buying an item of clothing and becoming frustrated - because the garment would not fit well, for example, nowadays even real estate is sold digitally, when the buyer has never physically visited the apartment before closing the deal.

The change in consumer behavior is very recent, but . . .

To read the full NEWS and much more, Subscribe to our Premium Membership Plan. Already Subscribed?

Check out our other content