Brazil’s Rio de Janeiro loses brains to Santa Catarina and São Paulo; Innovation Week won’t change that

For anyone who knows Rio de Janeiro even a little bit, organizing an Innovation Week in this city is about as credible as a "Democracy Week" in Beijing. Nevertheless, more than 500 speakers are confirmed, as well as 1.2 thousand startups and 190 exhibitors. The event starts today (13th) and lasts until Sunday (16th).

RIO DE JANEIRO, BRAZIL - Innovation is not necessarily linked to great discoveries or only to cutting-edge technology. The president of the Rio Innovation Week Organizing Council and one of the creators of the event, Fábio Queiróz, says that innovation can be changing something that is done every day and, with creativity, improving a product or service.

Improving a product or service? Yes, please. The man should turn to City Hall as soon as possible and put his theory into practice, because Rio de Janeiro is in reality one thing, and one thing only: same old, same old . . .

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