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For LGBTQIA+ pride, São Paulo mall to display gay kiss on its facade

RIO DE JANEIRO, BRAZIL - Mercado Libre will project images of same-sex kisses for 7 consecutive hours on a mall building facade on Paulista Avenue, downtown São Paulo.

The projection will take place at Shopping Center 3 and will start at 6 PM on Monday, June 28, and continue until 1 AM on Tuesday, June 29. The exhibition will mark the end of the company's marketing campaign in honor of LGBTQIA+ pride month, celebrated throughout June.

Since June 6, Mercado Libre has been running an ad on TV and the Internet with scenes of gay kisses and pop . . .

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