RIO DE JANEIRO, BRAZIL - Mercado Libre will project images of same-sex kisses for 7 consecutive hours on a mall building facade on Paulista Avenue, downtown São Paulo.
The projection will take place at Shopping Center 3 and will start at 6 PM on Monday, June 28, and continue until 1 AM on Tuesday, June 29. The exhibition will mark the end of the company's marketing campaign in honor of LGBTQIA+ pride month, celebrated throughout June.
Since June 6, Mercado Libre has been running an ad on TV and the Internet with scenes of gay kisses and pop . . .