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From inspiration to indispensable resource: how Instagram redefined tourism

The influx to experience the famous site is so frantic that there is hardly room to roll out a swimming towel on the narrow strip of sand, to the point where you must queue up to admire the impressive waters of the Mediterranean Sea.

Many simply give up, unwilling to spend their vacation days like this.

Crowded beaches are common in the largest Balearic Islands, one of Europe's most popular tourist destinations.

However, this is an extreme case; for many, Instagram is to blame.

A search on the social media platform reveals tens of thousands of photos in which . . .

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