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How Instagram Transformed Tourism

The famous site draws such a frantic crowd that there's barely space to spread a swimming towel on the narrow sand strip.

Visitors even have to queue to marvel at the Mediterranean Sea's impressive waters.

Many give up, unwilling to spend their vacation days like this.

Crowded beaches are common in the largest Balearic Islands, one of Europe's most popular tourist destinations.

However, this is an extreme case; for many, Instagram is to blame.

A search on the social media platform reveals tens of thousands of photos in which Caló des Moro appears deserted, its turquoise waters . . .

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