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Leblon: The Caviar of Rio Real Estate

By Karen Shishiptorova, Contributing Reporter

RIO DE JANEIRO – Surrounded by the Atlantic on the south, Lagoa Rodrigo de Freitas to the north with two channels connecting the Lagoa waters to the ocean, Leblon is in fact an island whose paved waterways lead to Gávea, Vidigal and Ipanema.

This affluent beachfront neighborhood – cooled by the Mata Atlântica Forest – has lured the well-to-do since its inception. In 1919, the deserted sandy stretch was sectioned into blocks, public areas planned and the streets named and numbered.

Led by the real estate industry, a marketing campaign on the ocean´s . . .

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