RIO DE JANEIRO, BRAZIL - If the market is leading large Brazilian retailers to embrace digitalization and strengthen e-commerce, Beira Rio, a footwear company from Rio Grande do Sul, is going against the grain.
With 8 brands, including Vizzano and Moleca, the company is growing by employing the same strategy it has always used to sell shoes: supplying thousands of shoe stores all over Brazil. With no online sales - and no immediate intention of setting up this channel -, the company's brands are close to consumers in other ways: in neighborhood stores.
The almost symbiotic relationship with retailers - there are . . .