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Argentine foodtech Frizata tells what it will do with US$4.7 million raised in Brazil

RIO DE JANEIRO, BRAZIL - Frizata's co-founders, José Robledo, 50, and Adolfo Rouillon, 49, tell the story of the startup founded in 2018 in the DNVB (digital native vertical brands) model which, in short, means a total verticalization ranging from food processing to its delivery at the consumer's home.

"We have come to rethink the way food is produced and distributed, in an industry that has seen no innovation for the past 50 years," Rouillon says. "The production and marketing chain has remained the same for decades: long, slow and obsolete."

Orders placed in Buenos Aires, Cordoba and . . .

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