RIO DE JANEIRO, BRAZIL - In 2020, amid uncertainty and with a sector in need of rapid progress, the Argentine Ministry of Tourism and Sports launched the PreViaje program, which offered Argentines who booked domestic travel in advance for 2021 a 50% refund on the cost of the trip through a card charged with the balance, which could be used for that or other trips, in a wide variety of categories.
The model was a success, and was therefore replicated this year ahead of 2022, with far better results.
PreViaje's positive results attracted the attention of several of its South . . .
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