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Musicals return to Brazil’s São Paulo with eclectic casts and strict sanitary control

RIO DE JANEIRO, BRAZIL - In 2001, with the premiere of the musical Les Misérables in São Paulo, the genre began a phase of expansion and professionalization in the Brazilian market, becoming a major source of income for the city - a study conducted by the Getúlio Vargas Foundation showed that in 2018, musical shows had an economic impact of R$1.01 billion (US$195 million) in the São Paulo capital.

The pandemic abruptly interrupted the industry last year and, after 18 months of inactivity, it is back in action with the premiere of Cinderella, the Musical . . .

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