RIO DE JANEIRO, BRAZIL - São Paulo's Magazine Luiza chain will open the first 23 of a total of at least 50 physical stores in the state of Rio de Janeiro by the end of 2021.
The project is boosted by a robust brand experience campaign. There will be a clip featuring the Rio de Janeiro star performer Anitta and Lu, Magalu's digital girl in the advertising campaign.
Magalu will also be present in the city of Rio, by financing the renovation of buses from the BRT system, as well as SuperVia commuter trains, which will be provided . . .