Rio’s Booming R$2 Billion Beach Economy

By Alfred Rinaldi, Contributing Reporter

RIO DE JANEIRO, BRAZIL - An unavoidable aspect to spending time on the beaches of Rio are the vendors that endlessly pass by yelling and selling all types of food and drinks, even bikinis and sunscreen. These ambulantes (street vendors), along with the barracas (beach tents) who rent chairs and umbrellas, are in a booming industry, upwards of R$2 billion per year according to recent research.

Rio's Secretaria de Desenvolvimento Econômico Solidário (Department of Social Enterprise and Development) recently said the beach economy is also directly responsible for . . .

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