By Juliana Tafur, Contributing Reporter
RIO DE JANEIRO – Carioca women are a carefully calculated vision of perfectly-polished nails and expertly-straightened hair. Monthly waxing from head-to-toe is the norm, as are massages for releasing body toxins. There's no doubt Brazilian women spend a good amount of time and money on their looks. And now, their male counterparts are increasingly embracing their own brand of vanity.
“Brazilian men are becoming more open to using beauty products than in the past,” said Marcelo Franco, head of Nivea’s personal care department in Brazil. “Now, men look for specific . . .