RIO DE JANEIRO, BRAZIL - After the progress of the Social Welfare reform in the Chamber, the Office of the President is planning a series of communication actions to stimulate patriotism and improve the image of the Bolsonaro government abroad.
The Special Secretary of Social Communication (SECOM) intends to promote extended commemorations on September 7th, encouraging businesses to offer discounts during what is called "Brazil Week".
The main marketing activities will be a sort of Brazilian "Black Friday", encouraging the retail trade to reduce the prices of products on the holiday -- something similar to what happens in North American retail, with . . .
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