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Granado Pharmácias

By Lindsay Spratt, Sub Editor

RIO DE JANEIRO - It may seem an unlikely success story, but antiseptic talcum powder launched 138 years ago deserves its place among such iconic Brazilian products such as rubber sandals and dental floss bikinis. The brand is Granado, and it is a household name in Brazil famed for its traditional, brightly-packaged cosmetics.

Gramado Pharmácias were established in 1870 in Rio by José Antônio Coxito Granado, who was Portuguese. He was only fourteen years old when he arrived in Rio in 1860 and began working in a pharmacy in what is now Buenos . . .

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