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Brazilians are Drinking Less Beer, Especially Out at Bars

By Jay Forte, Contributing Reporter

RIO DE JANEIRO, BRAZIL - While the so-called "sin" industries like alcohol, cigarettes and candy are traditionally considered recession resistant, beer sales in Brazil are drying up more than expected, especially at the bars and restaurants. In an effort to spend less, many Brazilians are choosing to drink and entertain at home, and the industry is looking to fill the gap.

Nielsen data confirms that Brazilians are preferring to drink beer at home in an effort to Subscribe to our Premium Membership Plan. Already Subscribed?

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