Brazilian Startup JaUbra Goes Where Uber Drivers Panic

As soon as word got out that JaUbra entered the neighborhoods of winding streets without numbers, da Silva noticed that the majority of his clients were residents who called him to take them to the doctor, the fresh food market or funk dances at the weekend.

By Richard Mann, Contributing Reporter

SÃO PAULO, BRAZIL - When Alvimar da Silva realized Uber did not reach some of the more dangerous, far-flung areas of São Paulo, Brazil's largest city, he saw an opportunity: If the popular ride-sharing service did not go there, he would.

After six months of driving for the US application in the gridlocked city, da Silva launched in 2017 his own rival service JaUbra in the sprawling northern district of Brasilândia.

Since then, around fifty drivers have registered and da Silva hopes to expand to other no-go areas of . . .

To read the full NEWS and much more, Subscribe to our Premium Membership Plan. Already Subscribed?