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Big Gains For Brazilian Brands

By Jaylan Boyle, Senior Contributing Reporter

RIO DE JANEIRO - Further evidence that the Brazilian economy is continuing on an upward trajectory was provided recently with the release by independent consultants Brand Finance of its list of "The 500 Most Valuable Brand Names in the World." In 2009 there were only six Brazilian brands appearing on this list, this year it has already jumped up to an impressive fifteen.

The three most valued Brazilian brands are all financial institutions, namely Bradesco, Ita . . .

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