The impact of the pandemic was of great importance for country brands that have been affected in the last two years but whose performance continues to be influenced by other issues such as geopolitics, digitalization, climate targets, and sustainability.
In this regard, Paraguay registered an improvement, ranking 16th in the Americas, moving up four places in Bloom Consulting's latest semi-annual ranking for country branding and tourism.
The US retained its top spot, while Brazil, Canada, Mexico . . .
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