RIO DE JANEIRO, BRAZIL – The return of the multinational will be through EnergyLíder, a marketing company that will be Shell’s licensee in Ecuador, where the brand expects to have 100 gas stations in five years. Executives speak of a good business climate.
After more than 15 years of having sold its service stations, Shell has returned to Ecuador to participate in the gas station business since the last quarter of the year. In Ecuador, there are about 1,200 service stations with different brands and 17 marketers in the market.