RIO DE JANEIRO BRAZIL - A survey commissioned by Mastercard and conducted by the Datafolha Institute found that while 92% of Brazilians are aware that the companies they interact with keep some form of information about their consumption and leisure habits, they fear for the security of their data in the digital environment.
On a scale of 1 to 10, with 10 representing very secure, 5.1 was the average score given to how secure respondents felt their data was online.
Social networking sites were considered the least trusted environments, while hospitals, medical screening clinics, schools, and colleges were most trusted . . .