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Renault Changes Global Brand Strategy, Seeks Profitability in Brazil

RIO DE JANEIRO, BRAZIL - After announcing a major global restructuring, including layoffs worldwide, Renault is shifting its brand strategy from volume to profitability - or "value", as announced this Thursday, January 14th. The company also pledges to pursue profit in Brazil.

"We are currently engaged in talks with the Brazilian operation. Our focus will no longer be market share, we have already begun a pursuit of profitability," said Luca de Meo, Renault group CEO, at a press conference in Paris, France, after introducing the company's new global plan.

Renault presented an extensive business plan which is based on a focus . . .

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