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Pandemic and digitalization spur growth in Brazilian fashion

RIO DE JANEIRO, BRAZIL - The last few weeks were eventful behind the scenes of major companies in the clothing market in Brazil. The traditional Cia. Hering, from Blumenau (SC), was offered to buy Arezzo&Co and the Soma Group.

After a number of setbacks, involving the refusal of an offer valued at R$3.3 billion (US$620 million) by Arezzo, it was the Soma Group, owner of brands such as Farm and Animale, which won the dispute, buying the company for R$5.1 billion.

With the merger, the country's 4th largest fashion brand is born, a . . .

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