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LGBTQIA+ people in Brazil still underrepresented in advertisements

RIO DE JANEIRO, BRAZIL - June 28 is world LGBTQIA+ pride day. The date was selected after the June 1969 riots at the Stonewall bar in New York City.

Amidst this Monday's celebration, Elife and SA365 agency released a study on the representation of sexual diversity in social media advertising.

Data were analyzed from 1902 Instagram and Facebook posts with 50 brands made by the top 20 Brazilian advertisers between January and December 2020.

According to the study, LGBTQIA+ representation decreased by 1 percentage point in 2020 when compared to 2019 in communication from the top advertisers.

Overall, advertisements have . . .

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