RIO DE JANEIRO, BRAZIL - A well-known Japanese brand has teamed up with a Brazilian company to return to the market and hopes to sell 1 million smart TVs by 2026.
"Our Japanese are more creative than other people's Japanese." Those who lived through the 1990s certainly have memories of Semp Toshiba TV advertisements. The company was one of the exponents of the segment and wants to regain this status.
Separated from Semp (that today is with TCL), the Japanese Toshiba has allied itself with the Brazilian Multilaser to manufacture, distribute and serve customers of new TV sets that . . .