“Cattle Uber” App Features 3,000 Trucks to Serve Brazilian Livestock Producers

The service is designed for breeders of all sizes and provides freight service and insurance coverage through cell phones.

RIO DE JANEIRO, BRAZIL - Focusing on the potential of Brazilian cattle breeding, the meatpacking giant JBS is investing R$1 million (US$200,000) in 'Uboi', an app that caters to small, medium and large-scale cattle breeders. The goal is to use the group's fleet to transport third-party cattle, a highly specialized niche business with great demand in Brazil.

The volume of cattle slaughter in the country is around 35 million head per year. For each cattle slaughtered, at least two transports occur between fattening and final destination. Thus, the potential of this niche business is at . . .

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