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Brazilians learn to love big powerful cars; Brazil set to be world’s 2nd largest SUV market

RIO DE JANEIRO, BRAZIL - The Brazilian market traditionally has more than half its sales concentrated in small cars. Still, this year SUVs (all-terrain vehicles) have gained the leadership position, with 370,500 units sold through July.

The volume represents 39.6% of all cars and light trucks sold in the country, one percentage point ahead of the previous leaders, hatchbacks.

SUVs are sportier, sit higher, have more space and a larger trunk, are equipped with more technology, and some have all-wheel drive - attractions that appeal to customers worldwide.

Although they are more expensive than conventional hatchback and sedan . . .

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