Brazil’s Renner and Reserva clothing chains will start to trace and certify cotton

After a year and a half of development, the association states that SouABR is the first traceability program by blockchain for the textile industry in Brazil.

RIO DE JANEIRO, BRAZIL - The Brazilian Association of Cotton Producers (Abrapa) launched today, in partnership with Renner clothing chain and Reserva, the SouABR program (an acronym for Responsible Brazilian Cotton), which will present to consumers information about the certified origin of the lint and the manufacturing process of the clothes available at the stores.

Reserva starts distributing the first collection that integrates the program, aimed at the male public, and Renner will join the project in 2022, with a group for the female segment. "The preference for certified and traceable cotton demonstrates a commitment not only to product quality but . . .

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