RIO DE JANEIRO, BRAZIL - Almost a year after buying Easynvest, Nubank is leaving behind the brokerage firm's brand and changing its name to Nu Invest - another step in integrating the two companies and the fintech's investment strategy.
In a first moment, the idea is to maintain separate experiences in the Nubank app and the Nu Invest platform. In the medium term, the fintech intends to bring the two brands together in a single app.
The identity change comes two months after the Central Bank approved the purchase of Easynvest. At the time, Nubank had already rebranded the brokerage . . .
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