RIO DE JANEIRO, BRAZIL - Owners of new insurance companies want to make taking out insurance for one's car or cell phone increasingly similar to opening a digital bank account.
They are also trying to expand distribution using popular sales channels, such as trip apps or large retailer websites.
The sector's entrepreneurs, still little represented in the startup market, say that attracting new investments comes amid a review of the sector's rules promoted in the last two years by the insurance regulatory agency SUSEP (Superintendence of Private Insurance).
The easing of rules began in 2019, with the authorization . . .
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