RIO DE JANEIRO, BRAZIL - The startup debuts on the Brazilian stock exchange on May 14 with a base offering that could raise up to R$807.35 million
A week and a half before debuting on the Brazilian stock exchange, service app GetNinjas is coming out of the shadows. The startup, founded in 2011 by Eduardo L'Hotellier, began its first offline marketing campaign on Tuesday, May 4. During the first two weeks of May, the company will place its brand on dozens of street clocks and TVs in commercial and residential buildings.
The strategy, designed by marketing director Bruno . . .