RIO DE JANEIRO, BRAZIL - Interbrand, a global brand consultancy, released its annual ranking of the 25 most valuable brands in Brazil. The first placed was Itaú Bank, with a brand value of R$37.4 (US7.4) billion, followed by fellow banking giant Bradesco, whose brand is worth R$26.3 billion, and Skol beer, of the Ambev group, which is worth R$17.6 billion.
Three companies appeared for the first time in the ranking. The best placed in this group is XP Inc., which debuted in 10th place, with a brand value of R$1.6 billion, above . . .
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