Automakers in Brazil begin focus on subscription car business model

Having access to a new car by subscription, similarly to streaming services such as Netflix, is the latest sales modality that automakers are betting on.

RIO DE JANEIRO, BRAZIL - The subscription service, created by car rental companies, is now offered directly by vehicle manufacturers - at least seven have options. Among the advantages, clients need not worry about documentation, maintenance, and insurance.

Having access to a new car by subscription, similarly to streaming services such as Netflix, is the most recent sales modality that automakers have brought to Brazil from their headquarters. For analysts, this type of lease, which spans from one to three years and leaves only the expenses with fuel and fines in consumers' hands, will represent an important part of the sector's . . .

To read the full NEWS and much more, Subscribe to our Premium Membership Plan. Already Subscribed?