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Peter Rosenwald

A resident of São Paulo for almost 20 years, New Yorker Peter Rosenwald combines careers as a marketing executive and journalist. Senior dance and music critic for 'The Wall Street Journal' for 17 years, his writing has also appeared in 'New York Magazine', 'The Guardian' and many other publications. He is the author of 'Accountable Marketing'.

Gringo view: the workings of the laws of nature and of man

(Opinion) It’s a story of four children, obeying the immutable laws of the jungle and an ex-President of the U.S. defying the laws of...

Gringo view: how scared should we be of AI?

(Opinon) Very! But not as scared as all the headlines proclaim. At least not yet! Like many of you, I have been bombarded by warnings...

Gringo view: you are being watched

(Opinion) You may be totally unaware of it, but your every move and desire is being stolen from you, sliced, and diced and used...

Gringo view: you have to wonder about all the noise…

(Opinion) The loud noise from the news ‘fronts’ is as full of confusion and competition for attention as a nearby dog kennel at feeding...

Gringo view: the curse of racial hatred

(Opinion) I could not feel anything but great pride and excitement watching a live stream of the graduation ceremony in which my grandson, Jacob...

Gringo view: can we really stop AI being released into the wild?

(Opinion) Even Elon Musk has joined the rousing Silicon Valley chorus line calling for a pause in AI development. He is riding the wave of...

Gringo view: It’s the People

(Opinion) As a gringo, happily resident in Brazil for a couple of decades, I’m often asked: what is it about Brazil that I like,...

GringoView: Infamy or Money

(Opinion) The question is: what’s the right price to pay to try to sweep infamy under the rug of public opinion and can you...

GringoView: better hire a bunch of lawyers

(Opinion) Each risk to our society and civilization is more dangerous than the one preceding it. And while we are all climbing the risk...

Gringo view: Amazon reality

(Opinion) Just the word ‘Amazon’ conjures up such extraordinary emotions in me, from an overwhelming feeling of vastness to a sense of simple communion...

GringoView: isn’t It time we woke up

(Opinion)  Linguistic absurdities abound. Every day we are invited, dare I say bludgeoned, to stretch credulity with breathless reports such as: “The woke woksters almost...

GringoView: Sydney for President

(Opinion) The realization by genius ad man, Lester Wunderman that “data is an expense and knowledge is a bargain” was a societal game changer...

GringoView: escaping our boring, aimless, frustrating world

(Opinion) To be swallowed up in a totally new emotional experience and to replace our boring, aimless, frustrating world with a new one made...

Gringo view: woke Eagles vs. MAGA Warriors

(Opinion) Words matter (or they should). They are the meat in the social media sandwich which appears to be one of the main sources of...

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